Which, as it appears, I will likely never experience. 

I am a sucker for good marketing, well, mostly.  I am even more of a sucker for products that play on my compulsive word-nerdery.  While undertaking a bit of midterm research I happened upon a most lovely find that I fear will end up utterly rending my heart into broken bits when I solidly discover that the company has ceased to be.  That said, Polidori Blog, and Polidori Website.  I was searching for information on John Polidori, but found this first…and, well, had to sign up for their newsletter.  Upon signing up for said newsletter, and then receiving none, I am assuming that the business has folded.  Which is such a shame. 

It was such a thrill to see someone so invested in their passions and products.  Especially gothic/author-themed confections!  Not only does she appear to be a reader, but a critical thinker!  Her creations appear to have, or had, a lot of thought put into them, as far as what flavors and design are suitable for a Byron or Shelley truffle.  What confection might be suitable for Sylvia Plath? 

LUST:The poet Sylvia Plath once observed, ‘If they substituted the word ‘Lust’ for ‘Love’ in the popular songs it would come nearer the truth.’ So how can lust be so bad? Our wickedly scrumptious Lust truffle combines the essence of pomegranate (thought to be the true fruit with which Eve tempted Adam) and sweet-tart dried Bing cherries.” 

Of course, what else?! 

Possibly the very best part of the “proprietress’” marketing strategy is that you have to confess to her your favorite of the seven deadlies!  How fab is that?  Chocolate based on one’s sin proclivities?!  I am in heaven…or I would be if I found out how to get my lips around some of those truffles…

Lovely weekend to all,

Pru (who wouldn’t be able to commit to just one deadly, so it is probably just as well if the business is defunct…but still quite sad)

Post a Comment